How Social works

Social connects your Instagram to BLUPRNT. You see which posts sell tickets, you schedule posts ahead, and your ticket link goes out by DM when someone asks for it.

Social lives in your organizer dashboard, under Social. It has three parts:

Insights: Your Instagram numbers in one place: followers, reach, engagement, your best posts, and the tickets each post sold.
Automation: Two tools that work while you don't. Scheduled posts publish your posts and reels on time. Auto-replies send your link by DM when someone comments a keyword.
Settings: Your Instagram connection, the last time your numbers updated, and your weekly queue times.

Organization owners and managers can use Social. Door staff can't.

Social is in early access. We're turning it on account by account while Instagram reviews our app. If you see "Social is in early access", see Troubleshooting.

Connect Instagram

You connect once. The same connection runs Insights, Scheduled posts and Auto-replies.

Open your dashboard and go to Social.
Press Connect Instagram.
Log in to Instagram with the account you post from, and allow access.
You land back on Social. Your numbers show up after the first daily update. To get today's numbers now, go to Settings and press Sync now.

You need an Instagram Business or Creator account. A personal account can't connect. Switching is free, takes about a minute, and you keep your posts and followers.

Switch to a Business or Creator account

Do this in the Instagram app on your phone:

Go to your profile and tap the menu (three lines, top right).
Tap Settings and activity.
Tap Account type and tools, then Switch to professional account.
Pick the category that fits you, like Event planner, Musician or DJ, or Nightlife spot.
Choose Creator (artists, DJs, personal brands) or Business (promoters, venues, brands). Either one works with Social.
Come back to BLUPRNT and press Connect Instagram.

Instagram moves its menus around now and then. If you can't find a step, search "professional account" in the Instagram settings.

More than one account

You can connect more than one Instagram account. In Insights and Scheduled posts, an Account menu appears so you can look at one account or all of them.

Insights

Insights opens on a Summary of the dates you pick (7, 30 or 90 days, or your own dates). Most numbers also show how they changed compared with the same number of days before.

What each number means

Followers: Everyone following your account, and how many you gained or lost in the dates you picked.
Reach per day: How many different accounts saw your posts, stories or profile on an average day.
Engagement rate: Likes, comments, shares and saves, divided by reach. Read it as: for every 100 people who saw you, this many interacted.
Profile link taps: Taps on the links in your profile, like your bio link.
Tickets sold from posts: Tickets bought through the tracked link on a post, and what they made. Shows up once you turn on Track ticket sales on a post (see Track ticket sales).
Best time to post: The days and hours when your past posts got the most engagement, in your account's time zone. It appears once a few posts have numbers.
Top post: Your post or reel with the most views in the dates you picked.
Views: How many times your posts, reels and stories were seen. One person can count more than once.

The other Insights tabs

Posts and reels: Every post with its views, reach, likes, comments, shares, saves and engagement. Tap a column name to sort. You also see DMs sent by auto-replies and tickets sold, per post. Download it as a CSV.
Stories: Views, reach, replies, taps and follows for each story. Instagram deletes story numbers after 24 hours, so we save them every hour while a story is live.
Audience: Your followers by age, gender, city and country, and the hours they're online. Instagram shares this once a week, and only for accounts with 100 or more followers.
Competitors: Add another promoter, venue or brand by username and compare followers, posting and engagement over the last 30 days. Works for public Business and Creator accounts. We check them once a day.
Report: A clean report you can print or save as a PDF. Pick Whole account, or one sponsor or event you tagged on your posts, to make a sponsor or event report. Owners also get last month's numbers by email on the 1st.

Numbers update once a day, after 5 am. Stories update every hour. Press Sync now in Settings to update right away.

Scheduled posts

Find it under Automation → Scheduled posts. You plan posts on a calendar, and they go out on their own at the time you pick.

Create and schedule a post

Press New post, or tap a day number on the calendar to plan a post on that day.
Pick the format: Post (one photo), Carousel (2 to 10 photos or videos), Reel (one MP4 or MOV video) or Story (one photo or video).
Add your file. You can also paste a Google Drive or file link.
Write the caption. You can add a first comment, tag people and add alt text.
Pick the date and time. The best times for that account are shown under the date.
Choose how it goes out (see below) and press Schedule.

To move a post, drag it to another day on the calendar. The time stays the same. Tap any post to edit it, publish it now, duplicate it or delete it.

Publish automatically, or Remind me

Publish automatically: The post goes out on its own at the time you set.
Remind me to post it myself: At that time you get an email with the files and the caption. You post it in the Instagram app, then press I posted it. Use this for anything Social can't add for you (see What Social can't do).

Drafts, repeats and the queue

Save draft keeps an idea, with or without a file or date. Drafts with a date sit on the calendar with a dashed border.
Repeat posts the same thing every week, up to 12 more times.
Add to queue puts a post in a loop. At each of your weekly queue times, the queue post used longest ago goes out again. Set the times under Queue or in Settings.
Import CSV adds many posts at once. Download the template to see the columns.

Plan an event

Press Plan an event and pick one of your upcoming BLUPRNT events. Social adds a set of drafts to your calendar:

An announcement 3 weeks before
A lineup carousel 2 weeks before
A reel 1 week before
Stories 3 days before, 1 day before and on the day
A recap 2 days after

Each draft gets its own ticket link, so you see which post sold. Some feed posts also come with a TICKETS auto-reply. Nothing goes out until you add a photo or video to each draft and schedule it.

Track ticket sales

When a post is for one of your events, pick the event and turn on Track ticket sales from this post. The post gets its own ticket link. Write {link} where the link should go. Instagram doesn't make links in captions tappable, so the DM auto-reply or your bio is the best place for it.

Approval

Owners can schedule and publish. When a manager schedules a post, it waits under Waiting for approval until an owner presses Approve. If a manager moves an approved post to another day, it needs approval again.

Limits, and what Social can't do

Instagram only takes JPG photos from apps like BLUPRNT. Photos you upload are turned into JPG for you. Photos you add by link, or in a CSV, must already be JPG.
Videos must be MP4 or MOV, up to 50 MB.
Feed photos must be between 4:5 (tall) and 1.91:1 (wide). Crop them first, or Instagram rejects them.
Captions can be up to 2,200 characters, with up to 30 hashtags and 20 @mentions.
Stories go out without a caption.

Social can't add these for you. Pick Remind me and add them in the Instagram app:

Location tags
Music
Collaborators (collab posts)
Story stickers, like links, polls and music

Hashtags in your caption work as normal. Social doesn't search hashtags or show hashtag numbers.

Auto-replies

Find it under Automation → Auto-replies. Someone comments a keyword on your post, like TICKETS, and they get your message and link by DM right away.

Set up a keyword reply

Pick a starting point (see the list below).
Pick the Instagram account, and give the reply a name. Only you see the name.
Type the keywords people comment, separated by commas. Up to 10.
Choose Every post, or One post and tap the post.
Write the message they get by DM. Add a button with your link if you like.
Leave Also answer when someone DMs the keyword on if you want DMs to work too.
Press Go live. Then comment the keyword on the post yourself to test it.

You can also add an auto-reply while you schedule a post. Turn on Send a DM when someone comments a keyword in the post. It starts the moment the post goes live.

Starting points

Ticket link: Comment a word, get the ticket link by DM. Keyword: TICKETS.
Guest list with QR: Comment a word, get on the list and receive a QR code for the door. Keyword: LIST.
Lineup and set times: Send the lineup and set times to anyone who asks. Keyword: LINEUP.
New release or pre-save: Share a new track or pre-save link with fans who comment. Keyword: LISTEN.
Merch drop: Send the shop link when someone asks about merch. Keyword: MERCH.
Start from scratch: Your own keyword and message.

Every starting point is just text you can change. With Guest list with QR, people who comment get a DM with their spot and a QR code for the door. You set the list name, date, venue and number of spots. When the list is full, people go on a waitlist.

What people see

They comment your keyword, for example TICKETS.
Your account answers their comment in public with a short note, like "Check your DMs!"
They get your message by DM, for example "Here's your ticket link. See you there!" with a Get tickets button.

Each person gets the reply once per post, even if they comment again. A comment counts when it contains the keyword. Auto-replies only message people who commented on your posts or wrote to you. Anyone can reply STOP to stop automated messages.

Keep track

Under Your auto-replies you see how many people each one reached, how many DMs went out and how many people tapped the link. Turn one off with the Live button, or delete it. Recent messages shows the latest comments and DMs.

Troubleshooting

"Must be connected again" or "Reconnect"

Instagram sometimes asks you to log in again. Until you do, numbers stop updating and posts don't go out. Go to Settings and press Reconnect next to the account.

The wrong Instagram account connected

Connect uses the Instagram account you're logged in to in your browser. Log out of Instagram on the web, log in with the right account, then press Connect Instagram again.

The account is already connected somewhere else

If the account is connected to a different BLUPRNT organizer account, like a teammate's, connect from that account instead. If you need it moved, write to us.

"Instagram did not connect"

Check that the account is a Business or Creator account (how to switch), then try again.

A post failed

Failed posts show under Needs you with the reason. Fix the problem, often the photo shape or file type, and press Try again.

"Social is in early access"

We're turning Social on account by account while Instagram reviews our app. We'll switch it on for yours soon. Want it sooner? Email support@peopleplacesthingsmiami.com or use the contact page.

Disconnecting and your data

To disconnect, remove BLUPRNT from your Instagram account in the Instagram app (Settings and activity → Website permissions → Apps and websites), or email us and we'll do it. Your account is paused right away: numbers stop updating, scheduled posts don't go out and auto-replies stop.

When you ask us to delete it, all of the account's Instagram data is deleted within 7 days. People who messaged you can ask for their data to be deleted too. Read exactly what we store in the privacy policy.

Still stuck? Write to us. A person answers within one business day.